Business focus: project management, IT, mergers & acquisitions, ERP implementation
Functions: putting forward proposals, stating consequences, summarizing, bargaining, reaching an agreement, checking information
Grammar: Conditional II
Writing focus: formal & informal letters
Speaking skill: persuasion
In this unit, the student will learn how to deal with project changes, negotiate resources with stakeholders as well as explain a situation and find out an optimal solution in formal and informal emails. In lesson 3 of the unit, the student will dive into a real-life business case on acquisition and ERP launch. In the end, the student will put himself in a project manager’s shoes and role-play project negotiations.
Business focus: banking, cold calling, sales letters, voice assistant
Functions: starting a call and stating what you want, taking messages, clarifying information, checking facts, asking for repetition, promising action
Grammar: question forms for checking information
Writing focus: sales emails
Speaking skill: avoiding misunderstanding
In this unit, the student will improve their telephone communication skills and use words and phrases related to bank products and services, and write sales letters. In lesson 3 of the unit, the student will dive into a real-life business case on Oleg, a virtual finance and lifestyle voice assistant, recently launched by Tinkoff and find out how voice assistant helps customers in managing their personal finance. In the end, the student will role-play dialogues with a virtual assistant on personal finance and create the virtual assistant of the future.
Business focus: types of meetings
Functions: stating objectives, asking for an update, dealing with objections, responding to the situation when you don't know what to say, making a suggestion and responding to it
Grammar: structures to express purposes
Writing focus: follow-up email
Speaking skill: presenting business ideas, dealing with objections
What are the types of meetings in large companies? How to present your project and business ideas in front of colleagues from other departments and respond to their objections? And what to write in a follow-up email after the meeting so that it is clear and not boring? In this unit, the student will find out the answers on the example of the Aliexpress online store.
Situation: job interview
Business focus: leadership
Functions: stating motivation, explaining benefits, asking for details, giving feedback, asking for feedback, arguing persuasively, reformulating, exemplifying
Grammar: action and non-action verbs
Writing focus: cover letter
Speaking skill: self-presentation
In this unit, the student will analyze a job description, listen to a job interview and evaluate a candidate. Also, they will learn to state their motivation and describe their achievement while writing a cover letter. In lesson 3, the ex-head of recruitment at Unilever will share her experience on difficult questions asked at an interview for a managerial position. In the end, the student will practice showing their strong points during a job interview.
Business focus: sustainability, impact on the environment
Functions: involving the audience, describing hidden problems, presenting a solution, stressing important ideas and benefits, talking about perspectives
Grammar: cleft sentences
Writing focus: sales offer
Speaking skill: suggesting a solution
In this unit, the student will learn to present a new product concept, pitch their ideas, deliver a sales presentation and create a sales offer. Each lesson of the unit is devoted to an idea and a product aimed to solve environmental issues. In lesson 3–4, the student will learn tips on giving a presentation from the top consulting and design agency and will have a chance to practice pitching and delivering a sales presentation.
Functions: praising a person, establishing common interests, asking for help/contacts, arranging another meeting, starting a conversation, explaining the benefits
Grammar: phrasal verbs
Writing focus: communication in messengers and social media, acronyms
Speaking skill: expressing sincere interest during the conversation
In this unit, the student will learn how to build a professional network using various tools: conferences, networking events, emails, messengers and social media. In lesson 3, the top manager at Skyeng will share his tips and experience in building a professional network in a new industry in a reasonable period of time. In the end, the student will practice using all the tools and tips to build his own professional network.
Situation: telephoning, text messages, online communication
Business focus: tax, mobile apps, conversion, personalization, sales funnel
Partner: Alfa Bank and Flocktory Functions: producing argumentation, dealing with requests, reporting problems, negotiating, refusing politely, asking for repetition, making arrangements over the phone
Grammar: prepositions after verbs
Writing focus: writing a memo
Speaking skills: making calls and presenting projects
In this unit, the student will look for solutions by describing pies and charts and learn vocabulary related to tax and project management. In lesson 3 of the unit, the student will practice telephone negotiations skills and explore the case of a personalized approach to client communication that was implemented by Alfa Bank in collaboration with Flocktory to improve financial results. In lesson 4, the student will act on behalf of a bank employee to come up with ideas for banking app optimization by analyzing graphs and customer feedback, and then present the project to the boss.